John

  Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use. One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features. Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive! SEM RESULTS While goals and KPIs are excellent and crucial for ma...

The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP. The latest search trends and research by Google demonstrate how local businesses can make more money. Comprehending all the ways people are trying to discover businesses will help generate more sales. Google shared that different kinds of searches are increasing exponentially for local retail. These three types of searches are particularly displaying dramatic growth: The first type includes searches for local businesses The second type comprises searches for local businesses that have something specific in stock The third type includes searches related to restaurants According to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In a...

 === Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other  digital marketing  news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time. MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts. Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause or delete the suggestions before they go live after 14 days automatically. However, advertisers who want to opt-out of this feature can go to their Settings tab, then Accou...

  Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market! That being said, new campaigns are costly too. They can be volatile as they get over the learning phases. At times, account managers will invest copiously in the initial periods to dodge the learning phases, which means the return on ad spend (ROAS) will be lesser. Suppose you want to launch a B2B Google Ads campaign that appears globally. It is highly advisable that you begin with limited locations. Start with a single market to test your ads and keywords and prove your ROAS, strategies, etc. And then, later on, you can expand to additional locations. Typically, all ad campaigns need anywhere between 2 to 4 weeks at the minimum to get ramped up. At that point, you can then evaluate if you’ve got a winning strategy to implement in other markets. In this blog, we will discuss everything you need to know to launch national/international Google Ads campaigns in the...

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. Curious about those leads that do not convert? Well, neglect them at your own risk! Being data-driven marketers, we are acutely familiar with the fact that the majority of the site visitors won’t ever convert. In fact, in a few industries, conversion rates can be as low as 1-2%. But does that mean the rest of the 98-99% visitors that don’t convert are useless? No. There are numerous ways you can boost your chances of converting more site visitors gradually and extract more value from your landing pages. In order to do that, you need to track what happens to every site visitor after click-through, page view, form submission, or phone call. Gauging and feeding this data into your campaigns will help boost y...