John

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular. In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better. Nevertheless, this search algorithm update onl...

  Over the last couple of years, some  SEO  old hands have announced loud and clear that PageRank Sculpting does not exist anymore. But they got it all wrong. In reality, larger websites have more PageRank, and therefore PageRank Sculpting can be done more effectively. PageRank still matters in Google, and its algorithms are used to deliver high-quality results to the users. It might sound very conventional today but experimenting with PageRank is always fun as it is an on-site strategy that you can fully control. Indeed it is great to earn new links, but it is time-consuming. Instead of putting in so much time and effort to build new links, maximizing the utility of your already existing ones seems to be a smarter thing to do. Moreover, websites that have substantial existing backlink profiles can implement this tactic to see more instant results. If you are not leveraging PageRank, you are actually missing out on a golden opportunity, especially if you own a large websi...