Google Ads: What Are Audiences & How to Use Them in Your Campaign
Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it is crucial to have an in-depth understanding. Do you know what “audiences” are in paid media? If not, then you have come to the right place. This blog will discuss everything you need to know about audiences in paid media, how you can use them in your campaigns effectively and when you should adjust your audience strategy. So, without wasting another moment, let’s dive into the detail. Note: This blog only covers audiences from the Google suite of ad channels. WHAT ARE AUDIENCES IN PAID MEDIA? Audiences can be defined as specific groups of users who have: Finished specified actions (remarketing) Displayed specified behaviors (custom intent/in-market/affinit...