John

The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP. The latest search trends and research by Google demonstrate how local businesses can make more money. Comprehending all the ways people are trying to discover businesses will help generate more sales. Google shared that different kinds of searches are increasing exponentially for local retail. These three types of searches are particularly displaying dramatic growth: The first type includes searches for local businesses The second type comprises searches for local businesses that have something specific in stock The third type includes searches related to restaurants According to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In a...

  Google Maps has rolled out four new features recently in order to enhance the experience for users along with businesses who actively utilize the platform to reach customers. Here’s all you need to know about this new Google Maps update and how it can benefit you or your business. NEW MESSAGING CAPABILITIES To make communication easier between users and businesses, Google has added a messaging feature to Maps and Search. Businesses that have a verified profile can now message the customers from the Google Maps app directly. Messages sent by customers will show up in the Updates tab in the business messages section. You can turn on or off the messaging feature by visiting the Settings panel of Google Maps and Google My Business apps. Google will be introducing new capabilities that will allow the businesses to see and respond to customers on desktop using the messaging feature added to the Search directly. Meanwhile, users can use business messaging from search results with an upd...