John

  If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only. Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports. This is part of the reason why the search giant Google is...

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry. Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking. The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection? According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn for newer creative that decreased the lifespan of every piece of creative to a couple of weeks might and should (honestly) slow down. He believes that the race to get something “new” out there often outweig...

The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for professionals across various fields to educate themselves in  digital marketing  – the latest buzzword in the corporate world. Digital Marketing Scope Below we have listed some bottom-line data points related to this digital shift among customers: More availability of affordable 4G internet, higher smartphone infiltration, and increasing customer disposable income should push the Indian eCommerce market towards becoming a $200 billion industry by the year 2026 or maybe even before. 90 out of 100 consumers have shifted their buying habits and switched to online platforms. Almost 50% of cons...

It is pretty clear and logical that most businesses are turning to automation to boost their productivity and accomplish business goals seamlessly. But what’s less clear here is where and how these firms are using automation in their workplace. A recent global study analyzed how the IT departments are advancing amid the current pandemic situation to maintain business progression and fulfill their customers’ needs. The results showed that a lot of companies are implementing Artificial Intelligence and Automation to deal with the problems that occurred due to the shutting down of physical workplaces and the emergence of remote work. Advantages of Digital Workplace Automation The advantages of automation are crystal clear, well, at least for the IT industry. Reports show that most IT leaders who have employed a good amount of automation in their IT department feel very confident with their abilities to maintain continual operating time and availability even during a health crisis like thi...

Digital security is just as crucial as it has always been as businesses are increasingly looking forward to continuing remote work after the Covid-19 pandemic. Just like an organization would make sure to keep their doors locked and building under the surveillance of CCTV cameras, securing online business transactions and confidential information about the employees is equally essential and deserves attention just as much as any other business operation. As the world is shifting towards digitalization, it is vital that companies understand the kind of damage a little carelessness can cause. A cyberattack is capable of creating chaos and disrupting the whole organization. Hackers are always searching for new targets, but they are not just targeting big firms with lots of money. The small businesses are equally or even more susceptible to cyber threats. Data is too valuable, and protecting it at all costs is the first step to securing your online business and assuring your customers that...

As a result of the Coronavirus pandemic, customers have adjusted to the increasing environmental, economic, and political landscape changes. Like Google summarizes in its Covid-19 Ads Playbook; currently, we are seeing three major changes: Shock change – A sudden change in customer behavior that is not likely to sustain over time (such as an increase and decrease in searches around phrases like “Schools closing” when quarantine orders rolled out.) Step change – An unexpected change in behavior with the ability to stay (such as searches related to workout at home.) Speed-up change – A stimulation in behavior with the ability to stay (such as delivery related searches.) As we navigate a reforming landscape, marketing teams must adapt all these types of trends in their digital marketing strategies to become successful. It is essential to realize that these rising trends are going to have a long-lasting impact on planning future strategy, especially in markets that have longer purchasing c...

Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site will function. As the complexity of the technology grew, frameworks have become an essential part of web development. Depending on the functions and features you want to have on your website, the framework you select for your site will determine its nature of success and functionality. The best website developers are skilled with these latest technologies, but most specialize. In this blog, we are going to discuss four top  web development  frameworks available in the market to help you make a decision. Express Node.js has become quite popular within the developer’s community in the past few years. As a result, Express gained a solid reputation becoming one of the most preferred...