John

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. Curious about those leads that do not convert? Well, neglect them at your own risk! Being data-driven marketers, we are acutely familiar with the fact that the majority of the site visitors won’t ever convert. In fact, in a few industries, conversion rates can be as low as 1-2%. But does that mean the rest of the 98-99% visitors that don’t convert are useless? No. There are numerous ways you can boost your chances of converting more site visitors gradually and extract more value from your landing pages. In order to do that, you need to track what happens to every site visitor after click-through, page view, form submission, or phone call. Gauging and feeding this data into your campaigns will help boost y...

Budgeting is always a tedious task. Whether you are saving bucks to pay your rent for an overpriced apartment or paving your way to the internet realm, or both at the same time, it pushes the average person into a strenuous situation. While there are some ways to lighten this insanity, there’s no way to avoid budgeting appropriately without crippling yourself in the future entirely. That’s particularly the case with Google Ads, where each click either represents your business growth or your hard-earned money turning into paper. Moreover, unfortunately, there are scarce resources that take a comprehensive approach to Google Ads budgeting. So it means you will have to fathom it yourself. This guide will discuss everything you need to know about proper  PPC  budgeting strategy from scratch. To make things a bit easier, we have divided this entire guide into three easily digestible parts: Deciding your initial Google Ads budget Allocating spend across different search campaign typ...

When you work in different vertical markets, there is something you will learn instantly about CPC – it differs fiercely.  For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services.  Usually, if what you are advertising does not cost much, the average CPC will be low.  It’s truly the work of economics for retailers and services – every sale is worth only so much, and costs that don’t align with that are illogical to spend.  In short, all clothing retailers will max out around the same scopes since their margins are not utterly different from each other. And this is likely to set the price for the specific vertical market.  Nevertheless, this raises problems for cases where the cost per click is higher: each click is important and costs a great deal.  Numerous retailers are happy to pay those prices either because what they are offering is worth that money or they know that they are going t...