John

  For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links. Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts. Even today, this misconception that guest blogging can help in gaining links continues to float around. This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly. GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHT In its correct sense, guest blogging is a costly affair. To put things in perspective, a very well-put column in the business-to-business niche can easily cost you hundreds of dollars on popular sites. The thing is that the best copy is expected to bring in something specia...

The aspect of SEO and Link Building is ever-changing, and today, building high-quality links is more important now than ever. To compete and thrive online, understanding and implementing high-quality campaigns is vital. This scenario isn’t changing anytime soon. In this blog, we are going to discuss all link building and its importance. Whether you are a newbie or have already tried your hands on link building, there is a lot you can learn from here. What Is Link Building? Link Building can be defined as a process of obtaining hyperlinks (typically referred to as links only) from other websites to your own site. A hyperlink helps users in navigating between different pages on the internet. Search Engines crawl the web using links, they’ll crawl the links between the separate webpages on your site, and they’ll crawl the links between all the websites. There are multiple tactics for link building, and while they all differ in difficulty level, most  SEO  Professionals ag...

Backlinks are essential for websites to rank well and there are dozens of ways to get backlinks or inbound links for your website. Some ways are pretty easy as well as quick, while some are pretty challenging and time-consuming. Different people have diverse perceptions about link building, and many are unsure what makes a backlink good or poor. Internet is stuffed with various reviews, suggestions, tips, and guides about link building, but hardly any of them tells which strategies are worth for your business. How are you going to distinguish between the good link building strategy, the bad, and the ugly one?  In this article, we are going to tell you what link building strategies are worth in 2020 and what tactics have gone useless. So without wasting any more time, let’s dive in… Link Building Techniques: What’s New in 2020’s Guidelines? Google and other popular search engines are regularly updating their search ranking factors, policies, rules, and algorithms to of...