How Social Media Influences Consumer Purchasing Decisions
A vast portion of product purchases is being made online today, and thanks to this pandemic for boosting this number. The number of people using the internet is increasing continuously, and at the same time, tech companies are progressively developing more new ways to merge the digital world into shopping. Thus, it is quite logical that we only expect online retail to grow exponentially in the coming times. Now reasonably, a lot of consumer purchasing decisions, too, are made online nowadays, and well where are the majority of people spending their most online time? – Social media! As per reports, more than half of the social media users use social media platforms to research products and services. The majority of them are most likely to make a purchase based on social media referrals. In fact, if you too use social media platforms on a regular basis, then there is a very good chance that you have bought a product or service at least once because of something you saw on your feed, whet...