John

  If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only. Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports. This is part of the reason why the search giant Google is...

  Being an  SEO  professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment. Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their  content writing  will perform. By now, you must have realized how beneficial this tool can be fo...

  Take a trip down memory lane and think about how things were ten years ago. When people incorrectly presumed that SEO was nothing but a manipulative marketing maneuver that was all about deceiving the search engine’s algorithm and using strategies to trick Google (or any other search engine) into thinking that your website satisfies the search query best.  This isn’t the way things should have ever been, and  SEO  professionals should have always focused on building a website that actually is the best result for a specific query instead of just giving a false impression that it is. However, when it came to detecting web spam, Google’s algorithm wasn’t really that advanced back then.  Taking advantage of the situation, many SEO practitioners were abundantly using black hat SEO techniques to rank their websites, but fortunately, things have drastically changed.  In this blog, we will discuss what black hat SEO is, what risks are associated with it and which...

Content Marketing and  SEO  are like a train and its engine. Just like the train isn’t going anywhere without its engine, your content won’t help you achieve your goals without SEO. People need to find it first, which isn’t as easy as you think. There is a plethora of content available online, and more keeps adding every day. Almost eighty thousand searches take place on Google every second. And the top five results on the SERPs receive more than 75% of total clicks. So how are you going to compete in this race of top search results? How will you ensure that your content reaches your audience? This can only be done by considering SEO and implementing SEO strategies at every stage of the content creation process. Keeping SEO In Mind During Content Creation Process Building high-quality, informative, and engaging content is excellent. Still, to make that content truly valuable, you need to keep SEO in mind right when you start planning and creating the content. Content...

For most marketers, social media platforms are the best spot to grab the attention of potential customers as well as the interested audience. According to the reports, social media is getting more common among the public since the plethora of fresh customers is joining social sites such as Facebook. In 2020, Facebook can be a great opportunity for online marketers to enhance brand presence and engagement, considering the fact it has over 2.26 billion active users. In case you are using organic methods to grow your business on Facebook, you might be getting less attention from the users. To overcome this, you will have to draw your eyes towards the social media marketing strategy of 2020. This includes the wise usage of Facebook PPC Ads to showcase your product and services to your potential customers. Here, you will be learning how to make the most out of the Facebook PPC ads. Don’t worry; you can begin with a small outlay while using the PPC ads on Facebook, so you can get an idea...