John

 === Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other  digital marketing  news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time. MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts. Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause or delete the suggestions before they go live after 14 days automatically. However, advertisers who want to opt-out of this feature can go to their Settings tab, then Accou...

A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic! And the fastest method to drive more traffic for the majority of online businesses is through advertising. Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers. In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment. 1. TELL AD VIEWERS HOW YOU WILL FIX THEIR PROBLEM The biggest yet most common mistake that the majority of the businesses make is that while writing ad titles, they start and stop at connecting keywords. After all, this...

As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they need to take significant steps to get back in the game. Marketing is undoubtedly a rapidly ever-evolving field. Therefore as entrepreneurs, we must keep pace with it to stay competitive and productive. In the middle of this  digital marketing  chaos, it has really come down to adapt or die. The key is to proactively adapt eternally, not only to survive but to thrive. THE DEVOLUTION OF FACEBOOK GENERATES UNCERTAINTY There used to be a time when Facebook was like a dream come true for marketing professionals. However, if you ask about it from those same marketers today, the answer would be vastly different. Soon after the  social media  giant roll...

  As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year. The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its  content  creators. Currently, advertising stands out as Twitter’s primary source of revenue. On Thursday, in an investor presentation, the  social media  company revealed that this new feature would allow users to charge followers for access to additional and exclusive content which won’t be displayed to the normal followers. This exclusive material can incorporate subscriber-only deals, videos, discounts, and newsletters. People opting for this “super follow” feature would have to pay a subscription fee per month to see the exclusive co...

  Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it is crucial to have an in-depth understanding. Do you know what “audiences” are in paid media? If not, then you have come to the right place. This blog will discuss everything you need to know about audiences in paid media, how you can use them in your campaigns effectively and when you should adjust your audience strategy. So, without wasting another moment, let’s dive into the detail. Note:  This blog only covers audiences from the Google suite of ad channels. WHAT ARE AUDIENCES IN PAID MEDIA? Audiences can be defined as specific groups of users who have: Finished specified actions (remarketing) Displayed specified behaviors (custom intent/in-market/affinit...

  When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how Google and Bing Advertising fits into your overall strategy to boost your online presence. Let’s dive into the five reasons why you should start using Google and Bing advertising right away! #1 ATTRACT NEW CUSTOMERS Both Google and Bing enjoy billions of searches every month and, in the case of Google, every day. This is a known fact that a vast majority of users use Google to search for products or services. In fact, there might be hundreds and thousands of searchers looking for a product or service similar to yours right now. So, if you manage to get your brand on the first search engine results page, you are highly likely to convert those prospects into customer...