How Can Brands Make Use Of Instagram Guides?
If you also love to keep up with the Instagram world, just like us, you must have noticed that the app recently launched its new feature – Instagram Guides. Ever since its launch, there has been quite a buzz around it. This new feature enables the sharing of curated and scrollable content. Users can now share and consume useful tips and recommendations in an easily digestible format. Brands will be able to create engaging organic content together with the top creators in their niche or industry to deliver the comprehensive content that the audience craves. Initially, Instagram started the venture into Guides as a response to the Covid-19 outbreak, in an attempt to provide resources to the people who are struggling amid the pandemic. At first, this feature was available for a few exclusive health and wellness advocates, but recently we have been seeing users from different industries gaining access to it. Meaning the feature will be available for all soon. Instagram realized that there ...