John

Media Budget is the expenditure limits of an organization for marketing their products and services via broadcast, print or other kind of media. Media buyers are highly skilled in placing ads of the brands on the right place and in front of the right audience. Media buyers are marketers who take projects from the businesses to promote it effectively with the minimum cost possible and with the right audience on the right time. These media buyers are skilled in negotiating the advertising costs on various platforms whether it is radio ads, TV ads, and magazine or newspaper ads, or billboard ads. However, as the traditional marketing is no longer that popular, brands need to adapt their media budget with online advertisements. In this article, you are about to learn how to manage and optimize your media budget for digital marketing. So, without any further delays, let’s dive in! How to Plan Media Expenditure for Your Business? Media Spending is the allocated budget for the ...

As the ongoing epidemic is spreading rapidly, it is also influencing the marketing budget for most companies, and many have reduced their paid marketing budget. Many small businesses have even completely stopped their paid advertisement campaigns because they currently have no revenue from their business. Now this situation has triggered an essential question: What amount of money is currently not being invested in paid media advertising, and what does it mean? Social Media Ads Hit Worst By the Pandemic According to a survey, marketers were asked: “what media types have they reduced the budget or paused, as compared to their initial marketing investment?” Result tells that due to the health and economy crises, they have lowered their budget in paid social ads and display ads. It was also explained that paid search ads are getting more investment, and it is constantly getting investment from the marketers. This explains that search engine marketing is much higher in deman...