John

  Not more than a decade ago, inbound marketing was introduced as a brand new concept. Marketers were starting to realize that they just can’t go publishing a sheer amount of content online – they also need to produce high-quality content and then optimize it in ways that made it as visible as possible across search engines.  There was also a time when content was confined to a text-only format, which of course isn’t the case anymore.  Today an all-encompassing content strategy comprises text-based content such as blogs, articles, and eBooks to multimedia such as videos, podcasts, and other visual assets.  However, the first one, i.e., the videos, are still flourishing. In fact, as per reports, approximately half of the marketers around the world have begun investing more in YouTube compared to all the other marketing channels available to them.  As the other content formats continue to grow, the need to optimize them for search is also on the rise. And when it ...

YouTube is one of the best ways to tell the world who you are and to show all of your talents. Besides that, it is one of the best marketing platforms to find a relevant audience and potential customers. It gets over 8.56 billion search visits every month, which is far above the population of the whole world. In case your business already has an online presence with a website and social media pages but doesn’t have a YouTube channel, then you are letting go of many of the potential leads. Not only that, it also provides surprising online brand awareness and can expand your current online customers.        It has more than 2 billion active users that mean you can go there and grab many new clients you might have never targeted before. In your content marketing strategy, it is wise to include a content strategy for your YouTube channel so that you can create and post video content on it.   However, for that, you need a YouTube channel first. In th...