John

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any  SEO  strategy. Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies. Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every  digital marketing  agency, and SEO reports help us distinguish ourselves from the competition and build long-term relationships with o...

Whether you have hired an  SEO  agency or working in-house, SEO reports are something we all have to make. This report helps in illustrating your campaign’s progress, its ROI, and justifying why you took the approach that you did. Usually, SEO professionals love doing SEO, but putting together SEO reports in not their preference. This is why there is often a massive difference in how different SEO agencies and in-house teams report on their campaign progress, frequency of these reports, and the metrics they include in it. In this guide, we will discuss how your SEO report should look like and things it should include. What Is an SEO Report? An SEO report is an effective means to communicate with your manager or your client about the impacts of your SEO tactics on their business. However, most of the SEO reports do not provide enough information for the viewers. It is 2020 already, and almost every person involved in any business knows how to use Google Analytics ...