John

There have been some significant milestones in the evolution of advertising and content. Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular. With every milestone, advertising had to continuously adapt and change to befit the new mediums and a progressively shrewd audience. But there is one medium which has had the biggest impact on advertising and content more than anything else – the incredible internet! The emergence of the internet has dramatically revolutionized advertising and content most astonishingly. It has changed how the ads are broadcasted and how the customers respond to them. Traditional Advertising: Back Then Back to the days before the internet skyrocketed, advertising was done through infomercials broadcasted on radio, television, or billboards. This was the Golden Age of Advertising, as the entire movement was regarded as a massive part of society. The first-ever ...

As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to mobile phones to stay connected. They are receiving information via social media, podcasts, and radio. Now that is pretty much a big change. CHOICE OF GENRE REFLECTS THE ATTITUDE OF LISTENERS Podcast downloads have increased dramatically, in particular. In the mid of March, the industry witnessed the highest number of podcast downloads within a five days period. Shifting categories, listeners are now spending more time with news programs, leading to an increase in downloads by 30%. Typically podcast listening occurred during the commuting hours, whereas now it is occurring throughout the day. Moreover, we are observing content fo...