John

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular. In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better. Nevertheless, this search algorithm update onl...

  In the latest Google  SEO  office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help. Let’s see what Mueller had to say about this. WILL ADDING MORE RELEVANT CONTENT HELP INCREASE RANKINGS? The person who asked Mueller this question wanted to find out if adding more relevant content would be useful in increasing a web page’s ranking. Here, the person was uncertain about what they meant by “relevant content” precisely as it can imply various things. It all comes down to if the  content  is relevant to the searcher’s intent or the readers or the keywords. There are plenty of ways...

  Websites are built for people to visit. However, for different sites, visits can mean differently.  For example, traffic can be a source of revenue from ads for media websites. Likewise, traffic converts to direct sales for  eCommerce  sites.  On the other hand, some websites may not be selling any products or services; instead, they might be selling their brand, where just receiving traffic on the content counts as a win.  Regardless of what your website is all about, traffic translates to customers. To put this in search engine terms – ranking means traffic, which means customers.  Thus, when you start losing your search rankings or your traffic, that’s a problem you need to worry about.  So whether you are the website owner,  SEO  practitioner, webmaster, or digital marketer, it could be your job to scrutinize this issue and ascertain how you can get things back on track.  This blog will discuss 22 potential reasons you are los...

  Keyword mapping is the secret to satisfying search intent.  Search intent is the reason that drives a user to perform a search on Google (or any other search engine).  A keyword phrase is what the user types into the search bar to perform their search query.  If your website answers their query best, the search engine will recognize you as the most relevant site and rank you higher in the SERPs, thus rewarding you with your desired search rankings and traffic.  What Is Keyword Mapping In essence, keyword mapping can be described as the process of allocating target keyword groups to each page on a website based on in-depth keyword research.  Google ranks pages based on specific URLs. So, make sure each URL is optimized and relevant for the target keywords to help it rank.  Typically, target keyword groups nowadays include the primary keyword (keyphrase or focus keyword) that clearly defines the particular page’s topic along with a set of supporting ke...