John

  PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best  PPC  advertising platform among Google Ads, Facebook Ads, and Bing Ads for their business. Nevertheless, the majority of digital marketers favor Google Ads over other alternatives for their PPC strategy as it shows up their ads on Google search results pages. This blog will discuss everything starting from PPC advertising benefits to the must-haves for PPC campaigns, elements you should include in your ads, and ways to optimize your Google ads PPC strategy. So, without wasting any time, let’s dig in! ADVANTAGES OF GOOGLE ADWORDS PPC ADVERTISING Even though PPC advertising will cost you some money, it does come with its fair share of excep...

CTR or Click-Through Rate matters a lot for digital advertisers. In the majority of the PPC ad networks, such as Google Ads, Facebook Ads, and Bing Ads, the click-through rate helps in determining the ad rank as well as the cost-per-click of your ad. For example, in Google Adwords, the more your CTR is, the better your ad rank and the lesser your CPC will be. Click-through rate tells the percentage of the total number of clicks your ad received divided by the total number of ad views. Google uses Quality Score to provide a general estimate of your overall ad quality and determine your ad position and actual CPC. While there are multiple factors impacting your ad Quality Score, Google considers CTR as a prime determinant. WHAT IS CONSIDERED A GOOD CLICK-THROUGH RATE THEN? So now that we have discussed the importance of CTR for Google Ads, it brings us back to the question this blog topic poses – what is considered a good click-through rate? Well, putting in simple words, it depends on t...

Whether your monthly marketing budget is $100 or $10000, you just want to get more bounce for the ounce. Similarly, making maximum use of the time you are investing in your marketing campaigns is just as important to you. Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign. To get that ROI, selecting the right marketing channels is the safest bet. But considering the significant transformations taking place in marketing all the time, how will you know which marketing channels are the ideal ones for you to benefit the most from the money and time spent on your ad. If you are going through the same situation, confused about where to start from, we are here to help. In this blog, we will be discussing the six best marketing channels that you should prioritize in 2020 and ways to make the most out of them. Let’s get started! Pay-Per-Click Marketing Among all the major marketing channels and the diverse options available to the ...