John

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm. Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform. The company will enforce the Creator Code similar to how it implements the ...

  Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour. This ever-lasting pandemic not only changed our lives out in the physical world but also transformed our digital lives altogether. It shifted the demands people placed on familiar tools. Marketers must pay attention to these changes on  social media  platforms. The trends cut deep into the human experience for creators of these communities. Long before the pandemic emerged, the platform knew the tendency for ‘pinners’ (a fancy name for Pinterest users) to be “future-looking” in the content they looked up. They might be redesigning a room in their house, or perhaps t...

  We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next. The primary reason businesses run a social media audit is to find out: The total number of followers they are gaining every month viz. follower growth Whether or not followers are engaging with their content viz. engagement rate If they are earning or losing more money from their current social media strategy WHAT MAKES THESE ...

With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like: Budget The user base of the platform Creative opportunities Volume for ad serving This lets the advertisers obtain immense reach to prospects across audiences and online behaviors. So that brings us back to our main question – which  PPC  ad network is ideal for your business? Most probably, your business will surely benefit from a number of ad networks that we are going to discuss in this blog. This post will talk about the top eight PPC advertising platforms that are as follows: Google Ads Microsoft Ads Facebook YouTube Instagram Twitter LinkedIn Pinterest #1 Google Ads Google Ads is the most widely used advertising platform worldwide because of the massive reach of ads in bulks of searches performed in...