John

A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic! And the fastest method to drive more traffic for the majority of online businesses is through advertising. Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers. In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment. 1. TELL AD VIEWERS HOW YOU WILL FIX THEIR PROBLEM The biggest yet most common mistake that the majority of the businesses make is that while writing ad titles, they start and stop at connecting keywords. After all, this...

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – the one your target audience can genuinely relate to. Having a potent brand purpose can distinguish your company from the crowd, believe it or not. Your brand purpose can make a significant impact on the way your company is perceived in the market, and it can also be the driving force behind your business’ success in the long run. That being said, you might be wondering what exactly a brand purpose is? And why does it matter so much? How can you define, build and market a brand purpose that feels legit...

Data-driven marketing involves marketing teams leveraging bulk data to create effective strategies. They analyze this data, which helps them in understanding the customer preferences and the wider trends that may affect their marketing campaign’s success. Data-driven marketing puts consumer data in the leading position to make sure each and every marketing effort aligns with customer behaviors and interests.  With data-driven marketing, companies can ensure that their customers are the main focus of your marketing. It’s really easy to put other things such as your budget, creative team, products, or services in the driving seat but none of these cuts any ice. What really matters is your customers, who can genuinely help in expanding your business.  Your marketing campaigns are not supposed to be a long shot. Employing the right data-driven strategies will enable you to build and launch marketing campaigns that directly communicate with your audience, establish trust, and build...

If there’s no trust on both sides of the equation, doing business will be pretty much next to impossible. One sure shot way to break that trust is for one party behaving unethically. Formerly, unethical organizations were able to get away with their wrongdoings easily since the news could not travel very fast. However, this is not the way things work now. Cross the wrong social media influencer, and your whole company’s reputation can be shattered into pieces overnight. There have been many incidents like this that prove this statement. A HASHTAG MIGHT MEAN IT’S TOO LATE Whether there is any evidence or not, even the perception or idea of unethical business practices can cause a reputation management disaster. No matter if there is little to no evidence apart from a screenshot of a piece of an alleged conversation between the company and the accuser in the name of proof. There isn’t time for the companies to try to explain their side of the story to the public in today’s atmosphere. Be...

Customer touchpoints are particular places in the buyer journey where potential, as well as existing customers, interact with your brand. Now, these touchpoints might involve direct interactions like getting a product demonstration from your sales team or indirect interactions like reading a blog published on your website. Every customer touchpoint directly affects your overall customer experience and the way your audience perceives your brand. A bad experience at one touchpoint can quickly downgrade the user’s perception of various good experiences at other touchpoints in the past. HOW TO IDENTIFY CUSTOMER TOUCHPOINTS? A few of your customer touchpoints should be apparent. For example, if you have a sales or support team that interacts with your customers directly, those interactions – support chat, product tutorials, sales calls, live demos, etc. – are all customer touchpoints. However, to discover other touchpoints, research and data are required. You can use tools such as Google An...