John

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – the one your target audience can genuinely relate to. Having a potent brand purpose can distinguish your company from the crowd, believe it or not. Your brand purpose can make a significant impact on the way your company is perceived in the market, and it can also be the driving force behind your business’ success in the long run. That being said, you might be wondering what exactly a brand purpose is? And why does it matter so much? How can you define, build and market a brand purpose that feels legit...

Are you looking forward to making videos a part of your social media marketing strategy? A lot of brands have started using short videos for the promotion of their latest products/ services and engaging their audiences, and they have found it to be very effective. If you also want to implement a strategy like this, you must first determine what works best for your company. The user demand for more creative, engaging, and informative videos is increasingly growing around the world, and this is an excellent opportunity that businesses should leverage to boost their engagement. According to research, a vast majority of all internet users worldwide watch online videos every month, with the 25-35-year-olds being the majority watchers. Considering these emerging trends, their popularity, and the array of opportunities it brings forward for the businesses, more and more people have started realizing it’s worth. In fact, almost 87% of marketers used videos as a part of their strategy last year...

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the business. You need not confuse it with a tagline. A positioning statement is meant to navigate business decisions and incorporate its purpose. However, markets are dynamic, continuously changing with new competitors, developing with consumer needs, innovations in technology, government laws, and economic circumstances, among other elements such as a worldwide pandemic. This is why it is critical for companies to reconsider their positioning right after the market shifts or they are risking being left behind. In the...