John

  Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it is about, continue reading to find out.  The term “pogo-sticking” in  SEO  was coined by Google itself. This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site. And from there, they click on the next search result and visit another website. Now, this right here is the worst possible case in SEO, and we just can’t exaggerate it. Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.  Wondering why is that so? The reason behind this is quite straightforward. This serves as a signal to the...

  SEO rankings are the most crucial aspect of any website, and this is no secret. We often talk about factors that affect these rankings and what you can do to retain them. But have you ever wondered if incognito searches impact your  SEO  rankings? This is an excellent topic with so much to unpack. This blog will discuss what incognito search is and how it works. What is CTR, and whether or not it impacts search rankings in any way? In order to answer this, first, we need to discuss what incognito mode does and what actions really impact our site rankings. We are all aware that there are hundreds of ranking factors that Google takes into account. Now, among these factors, there is some crucial information that Google can obtain from your web browser. When you perform a search, the search engine knows what country or language you have set your browser to, your location, and your search history, too, if you have a Google cookie set. All these factors actually help the sear...

In recent years, video content has skyrocketed. It is everywhere now, and we are not sure if it is a boon or bane, especially if you are struggling to stand apart from the crowd at the top of the SERPs. This is why we are here to tell you how you can boost your search engine rankings by adding these few simple  SEO  tips to your videos. Let’s understand how it can improve your rankings and put you back in the competition. Add value to your content As simple as it may sound, it is essential to make sure that your content is relevant to your target audience. Adding value to your content will entice your viewers to invest their time in watching your video. Better the quality of your content, better are your chances to build a strong relationship with your audience, develop authenticity, and boost conversions. Host the video to your domain When creating videos to boost your SEO rankings, you need to host the videos to your own domain to make sure that the search engi...