John

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords? Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different. Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill sets (such as data storytelling, powerful communication skills, embrace rapid change, keenness t...

The popular  eCommerce  platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram. The new Shop Pay feature will first roll out for Instagram users, and later on, it will be made available on Facebook Shops, the platform for small businesses, in the upcoming weeks. Once Shopify’s checkout and payment processing system, Shop Pay, is added, users will be able to use it to complete their purchases. This is undoubtedly an excellent addition to the existing payment options available to buyers as it will offer them a much more secure and convenient experience on the platform. PayPal and manually typing the credit or debit card details were the only payment options available to shoppers currently. According to reports, the Facebook Pay payment system offers all these payment methods. Shop Pay allows customers to track their order using the Shop app, provides them with the option to pay for their orders in easy i...

  According to a recent study, almost one-third of eCommerce traffic comes from organic searches worldwide. This means if your  eCommerce  website isn’t optimized for SEO, you might be losing out on a substantial fraction of your potential traffic. Even though a few SEO elements are not entirely within your control, there are still several things you can do to enhance your site’s SEO. This blog will discuss eight ways for auditing and improving your eCommerce website’s SEO. So, without wasting another second, let’s dive straight into the details.  Using Canonical Tags in Your Filtered Pages Most eCommerce websites have their products filtered according to different categories such as size, fit, color, etc.  In case your eCommerce site has too many filtered pages, you should place canonical tags on those pages in order to avoid duplicate content.  If your website has duplicate content, ranking your page in search results can become a challenge for you since ...

  Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic,  eCommerce  has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led even the most traditional consumers and those from second and third-tier markets to look up their requirements online. And now, even as life is gradually stumbling back to normality, we all have become used to the new way of living our life; the eCommerce upsurge is not showing any signs of dropping off, at least not anytime soon.  During this period, a significant shift has been observed in consumer behavior, with most people increasingly inclined towards online shopping, including many first timers. Moreover, according to reliable reports, the eCommerce sector is recording higher GMVs (Gross Merchandising Values) in contrast with the pre-pandemic levels...

  Among the many other things, this pandemic has completely transformed how we shop for goods, with more and more people spending a bigger portion of our income shopping online. The dramatic upsurge in the net revenue of the  eCommerce  platforms, especially Amazon, serves as a perfect example of this. Simply put, for many online businesses, this has been the case. If we look at it, we can clearly see how people are virtually living their lives online today. Need to buy something? Shop online. Want to connect with friends and family? Chat on  social media  platforms. Want to eat something? Order food online and get it delivered to your home! And the list goes on and on. However, due to this drastic change and the digitally dominated world, brands’ online reputation has become more vital now than ever. That’s why it is crucial to make sure that businesses integrate online public relations in their reputation management strategy. Nowadays, more than 90% of custome...