John

Stiffening its attitude on hate speech in private messages, the popular social networking giant Instagram has recently announced that it will start disabling accounts of users sending hateful DMs to other users over and over again. At the moment, when a user sends messages that go against the company’s guidelines, the platform forbids the user from sending any more DMs for a given time frame. However, in a recent statement, the company announced that from now on, if a user continues to send messages that violate the platform’s policies, they will disable the account of that particular user. Further adding to their statement, the company said that it would also disable new accounts made to dodge or escape the company’s messaging restrictions and continue disabling accounts found to be created solely to send abusive and hateful DMs to others on the platform. The company also revealed that it has begun rolling out more controls to private accounts in numerous countries, and they expect to...

Consistency is the secret ingredient of a successful social media marketing strategy. You have to be consistent to establish an identity and make sure your audience recognizes your brand. Staying consistent in your brand lets you boost your reach and audience engagement. From the aesthetics of your social media profiles to the tone of voice you use in your messages, you must be identifiable in order to earn traction among your target audience. In this blog, we will discuss the importance of consistency in social media marketing and how it can help you boost your audience engagement and reach in the most cost-effective way. Consistent Tone of Voice To maintain consistency in the tone of voice you use in your social media messages, first, you need to understand who you are communicating with your messages. For instance, if you are communicating to the Millennials, you wouldn’t want to use the same dialect or terminology as you would if you were speaking to Generation Jones instead. Gende...