John

Data-driven marketing involves marketing teams leveraging bulk data to create effective strategies. They analyze this data, which helps them in understanding the customer preferences and the wider trends that may affect their marketing campaign’s success. Data-driven marketing puts consumer data in the leading position to make sure each and every marketing effort aligns with customer behaviors and interests.  With data-driven marketing, companies can ensure that their customers are the main focus of your marketing. It’s really easy to put other things such as your budget, creative team, products, or services in the driving seat but none of these cuts any ice. What really matters is your customers, who can genuinely help in expanding your business.  Your marketing campaigns are not supposed to be a long shot. Employing the right data-driven strategies will enable you to build and launch marketing campaigns that directly communicate with your audience, establish trust, and build...

The term “Buyer Persona” comes up within almost every marketing course, blog posts, and other informative materials. A lot of businesses might presume that everyone else already knows about it, has one, and is utilizing it. Even existing companies have to redefine the profile of their customers every so often, let alone the newbies who are just about to build their GTM (go-to-market) strategy. What Do You Understand by Buyer Persona? Buyer Persona is a conceptual representation of an ideal customer, built around both quantitative as well as qualitative data collected from market/competition research and existing consumer profiles. Although creating a buyer persona is not about explaining the brand’s potential customers, it is about developing a set of insights that the product, marketing, and sales department can use to make well-informed decisions and savvy investments. Importance of Buyer Persona for Businesses After conducting an initial market analysis, defining your buyer personas...

Whether you like it or not, more and more businesses, big or small, are now going online since that’s where all the commercial activities are taking place. And well, this year’s happenings have certainly made a significant contribution to accelerating this change. However, one thing that you must know and might find a bit surprising is that   digital marketing   strategies with the right implementation can be more cost-effective and deliver more measurable results than traditional advertising. Reaching new audiences or connecting with the old customers have been quite challenging in the past few months since face-to-face interaction is not an option today. But the online marketplace is presenting companies with excellent growth opportunities. Here you can place yourself as an expert in your niche and a thought leader. You can highlight the latest trends and issues in the relevant industry. You can tell your brand story the way you like! Establishing a robust digital footprint ...

PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent positions on the SERPs with the latest Google updates. With this in mind, it has become more important now than ever to pay attention to both your  SEO  optimization as well as PPC marketing strategies to get a step ahead in the competition. While one can achieve remarkable results from either one of them, why not level up your game and enjoy greater rewards with both of them working as a pair? But how? In this blog, we are going to discuss all you need to know to incorporate SEO into your  PPC  marketing campaign to take advantage of both of them. SEO & Pay Per Click Marketing SEO or Search Engine Optimization is ...

Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional  digital marketing  strategies to assure rapid growth. Such techniques are utilized by many startups to ensure a quick penetration in the market, but growth hacking can be just as beneficial to businesses of any size and experience. In this blog, we will be sharing ten effective marketing strategies based on growth hacking to help your new product reach new heights of success. 10 Marketing Strategies to Launch Your New Product Arrange a pre-launch giveaway You need to create a feeling of excitement and expectations for its release starting weeks or even months in advance so that your product takes off promptly. This can be done effectively through pre-launch giveaways and contests. It is pre...