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The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP. The latest search trends and research by Google demonstrate how local businesses can make more money. Comprehending all the ways people are trying to discover businesses will help generate more sales. Google shared that different kinds of searches are increasing exponentially for local retail. These three types of searches are particularly displaying dramatic growth: The first type includes searches for local businesses The second type comprises searches for local businesses that have something specific in stock The third type includes searches related to restaurants According to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In a...

  Google has introduced various new features in Google My Business since this pandemic started. Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis. But if you are running a local business, you must know about these recently added features and characteristics to make the most out of this incredible platform and boost your local search presence. In this post, we will go through the seven new changes made to Google My Business during this pandemic that all local business owners need to check out. Let’s dive in! Health and Safety Features Last year, back in 2020, Google My Business added new features to allow searchers to make better-informed decisions regarding the health standards at local physical stores they might visit. These new health and safety features include: Mask required Appointment required Reservation required Temperature check required Staff get temperature checks Staff wear masks Bear in m...

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go through their reviews and ratings. According to research from Think With Google, around 88% of customers trust online reviews just as much as they trust a personal recommendation. But that’s not all; you will probably also take the convenience factor into account. You’ll think of a lot of things like is the restaurant open till late or not? What is their exact location? What are their hours of operation? After considering all of these, you finally pick one place to get your pasta delivered and call the contact number listed to place your order. In the middle of your search for the best pasta in XYZ place, you were most probably checking out what marketing professionals call GMB listings. Google My Busin...

Google My Business is now introducing new performance reports that users can access within GMB under the “Insights” section. There have been numerous hints about the launch of these reports, once in August and then last month again. However, now the platform has officially rolled it out to the public. Users can now access it from their GMB profile and try it out themselves. WHAT DO THE NEW PERFORMANCE REPORTS LOOK LIKE? Google has recently launched this new update, and with this release, users will be able to directly access more key profile metrics from their GMB profile. Users can now log in to their Google My Business profile and access these new reports by clicking on the “Insights” option. However, as of now, users might notice a notification that says, “Your insights are moving…” at the top of the page, and right below that notification, there will be a “See new profile performance.” Click on it to access your new performance report. WHAT METRICS DO THE NEW PERFORMANCE REPORTS SH...

Creating a Google My Business profile is undoubtedly one of the best ways to attract your target audience’s attention towards your brand and boost your local business’ rankings.  However, working with Google My Business can get a bit mind-boggling, considering its numerous features. Among all these features, there is one that you should use – GMB posts.  These posts enable businesses to promote their brand, products, services, events, offers, and much more.  Your Google My Business posts are shown at the end of the GMB Knowledge Panel, and these are an excellent means to showcase what your brand has got to offer the audience.  GET AWARE OF THE GMB POSTS POLICY Crafting GMB posts is no rocket science, but before you get started with the creation process, you must be aware of the GMB Posts content Policy.  When it comes to Google My Business posts, you would want to ensure that you are familiar with what is and isn’t cool. If you contravene the GMB posts content p...