John

Creativity is not something you either have or you don’t. Think of it as a muscle in our body. You need to stretch, challenge, and push it out of its comfort zone from time to time. In this blog, we will discuss how you can boost your creativity effectively. Let’s dive into the details. Learn via collaboration Curiosity will inspire your creativity. Whenever people are stuck between what they should do next, they tend to go out, seek information, read a lot, and talk to experts. That’s how the human brain naturally works. Curiosity can encourage you to go above and beyond, unlike anything else. It’s magical! With enough inputs, information, and knowledge from experts, new innovative ideas start popping up in mind. So indeed, collaborating with others will help you learn, and maybe that’s exactly what you need to boost your creativity. Do what you love Running out of ideas? Don’t know what to do? You need to maintain some balance in your life to make sure your creativity is not sufferin...

Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level when there is a substantial shift in the conversion, clicks, cost, and impressions performance with just one click. This feature will help the marketers to focus more on optimization and less on identifying the issues affecting performance. For instance, let’s assume your business observed a significant drop in the impressions of one of your campaigns for two consecutive weeks. Now instead of diving into a big pool of reports to understand the cause, you can find it by just clicking the “See Explanations” option on your campaign. Moreover, Explanations are only available for the enhanced CPC or search campaigns using m...

Marketing Project Management requires a specific skill set and certain amount of experience to master the art. As a marketing project manager, you have to manage projects, plan campaigns, keep track of progress, report results, keep the budget in-line, and a lot more. This list is nearly endless! While some skills are inborn such as personality traits that cannot be taught typically, some skills can be sharpened and enhanced over time. PROJECT MANAGEMENT SKILLS YOU NEED TO SUCCEED Project Management requires a lot more than just bossing around your team and nagging them now and then for status updates. Let’s explore some of the primary skills that every marketing project manager needs to lead a successful team. The Leadership Quality Well, this goes without saying considering that your job itself is to lead projects, the first and foremost skills you need to have is an excellent leadership quality. Although there are other factors that make this skill necessary when it c...

Starting the copywriting process is literally the most challenging part ever. That blank web page right in front of you will make you want to grab a big mug of coffee. Well, obviously, it does not help with concentrating. So basically, the thing is if you don’t come up with a starting line right away, you might be going to have a tough time figuring it out. However, to ease this problem for copywriters out there, here are some tips & exercises that will act as a warm-up to jumpstart your creativity and plan your writing. COPYWRITING TIPS AND EXERCISES TO JUMPSTART YOUR CREATIVITY Jot down the requirements first When starting with writing, most of us have at least a topic or a goal or sometimes both. First, find out what exactly you are writing for here? Is it a blog or a PPC ad? Will it appear on product packaging or social media? Have you been assigned any word limit and keywords? Once you have the answers to these questions, note them down. When writing for a bl...

We are all going through a tough time amid the Coronavirus outbreak. People are quarantined and working from home for quite a long time now. However, some are not very pleased with this arrangement, which can affect their productivity. Employee morale is crucial for any business to run successfully. Unhappy and stressed employees can be a silent killer for a company’s performance. Therefore, it is necessary to keep your employee’s morale high, especially during times like these. However, it can be a challenging task considering the rampant spread of the disease paired with the loss of normalcy and work structure worldwide. Sometimes, this can also result in a high turnover rate, which can put your company at the loss of resources. So to avoid this rocky road, here are a few ways to boost employee morale during the pandemic. Set your priorities first In a situation like this, the team leaders and managers should step up and communicate with their employees. Overburdening ...