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A Short Guide to Converting Reviews Into Opportunities for Reputation and SEO Impact

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  After having a jam-packed day, when you are in no mood to prepare dinner, you decide to order food online. Now you don’t just go around picking a restaurant randomly, right? The chances are that you will use Google or Yelp to check out the food menu, locations, and above all, customer reviews. After spending some time on the web scrolling through all these details, you will finally place your order knowing the meal will be appetizing because you did your research well. As human beings, we like to believe that if most people loved something, we’d enjoy it too and what’s a better way to find that if not reading customer reviews? Such situations have now become part of our daily lives. Customers often search for a local business on review websites such as Google and Yelp and select the winner depending on those star ratings and reviews. REVIEWS AND WEB EXPOSURE For decades, reviews have played a prominent part in helping customers make purchasing decisions, and this isn’t limited to...

Twitter Relaunches Its “Review Before You Tweet” Experiment on iOS

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  The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being. In its recent tweet, the Twitter Support team announced the relaunch of this experiment. Sometimes, in the heat of the moment, people tend to say a few things they don’t really mean and regret later. That’s why the platform has relaunched this experiment that prompts users to review their reply that is potentially offensive or harmful for other people. Adding to this statement, Twitter Support further said that if a user thinks s/he has received a prompt by mistake, they can share their feedback with the team to help the company improve this feature. Last year, in May 2020, the platform had started testing the beta version of this feature on iOS, which encouraged people to review their replies that could be viewed a...