John

In a recent announcement, the  social media  giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives. Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice. The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop, simply click on the arrow in the top-right corner of each chart or table you wish to export. Faceboo...

  We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next. The primary reason businesses run a social media audit is to find out: The total number of followers they are gaining every month viz. follower growth Whether or not followers are engaging with their content viz. engagement rate If they are earning or losing more money from their current social media strategy WHAT MAKES THESE ...