John

The Push Marketing The push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers. It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.  This might also include pushing products to the wholesalers instead of final customers, and then the wholesaler either sells it to the final consumer or the other reseller.  In short, the goal of trade promotion is to encourage the merchants or resellers to provide shelf space for the brand, promote it via ads, and then push the product to the final buyers.  For example, consider Samsung smartphones as a product and Samsung a brand. Samsung uses various retailers to advertise and sell its products to consumers in large volumes. It is a perfect example to understand how retailers push a brand’s products to the customers. Samsung uses many offlin...