John

  Keyword mapping is the secret to satisfying search intent.  Search intent is the reason that drives a user to perform a search on Google (or any other search engine).  A keyword phrase is what the user types into the search bar to perform their search query.  If your website answers their query best, the search engine will recognize you as the most relevant site and rank you higher in the SERPs, thus rewarding you with your desired search rankings and traffic.  What Is Keyword Mapping In essence, keyword mapping can be described as the process of allocating target keyword groups to each page on a website based on in-depth keyword research.  Google ranks pages based on specific URLs. So, make sure each URL is optimized and relevant for the target keywords to help it rank.  Typically, target keyword groups nowadays include the primary keyword (keyphrase or focus keyword) that clearly defines the particular page’s topic along with a set of supporting ke...