John

A brand new set of  PPC  benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year.  The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries. This data can be utilized by the marketers to compare the performance of their ad against the industry average. This will give the marketers an opportunity to think about the changes that need to be brought in their campaigns if any. Let’s see what this data has in for us. Industries With Boosted Ads Performance During this pandemic, some industries are seeing a rise in their demand, which has resulted in powerful ad performance. Here is a list of the 8 industries that ...