John

  Starting With the Blank Page Every Copywriter knows that sinking feeling that comes when looking at a white blank page. They can’t help but wonder what next? It becomes even more terrifying when it comes to a website, as there are multiple factors and objectives that need consideration. However, website copywriting is way easier than it sounds. In this section, we are going to break down the whole process in three simple steps that will make you go from blank page to masterplan real quick. Note: It works for every website and niche. Cool, isn’t it? Identifying your website’s most important objective A website is nothing but a tool for a brand that is built and used for a particular purpose. Now, all you need to do is find that purpose. To find its answer, assess the type of your business and where your site lies in your customer journey. For example, if your business offers some service, you’ll probably expect your site visitors to fill out some lead or contact form. If your busi...