Remarketing & Retargeting: What’s the Difference?
Retargeting and remarketing enable marketers to reach consumers who are speculated to buy their services or products than the first-time visitors. It is one of the most important advertising strategies in your whole business. Whereas both retargeting and remarketing have a common goal of nurturing previously visited or engaged customers, there are some major differences as well. Let’s learn about each of them! Retargeting: What is it? It has various approaches or means in marketing, but commonly it is meant for placing online display ads to the targeted audience that have previously interacted with your business site in certain ways. When a user lands on your site, looks through products, or performs specific actions that you want from them, a cookie is placed in its browser. You can use that cookie data to retarget that user with paid ads according to its interactions when they exit your site. You can place retargeted ads via third parties be it Google Display Network; en...