John

  Company blogs can undoubtedly give your  SEO  that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark. The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO. ADDRESS THE ISSUES Amateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional doe...

It’s no mystery that visual content is the new trend in the industry. Companies are also aware that they should have a more all-encompassing content strategy incorporating different content formats such as video, GIFs, infographics, etc. But how many of you know that these multiple content formats also impact the  SEO  of your website? Well, that’s exactly what follows in this blog.  Impact of Visual Content on SEO Adding visual content can benefit your website in so many ways. While your text-based content lets you include important keywords naturally and helps you rank higher on the SERPs, the visual content, on the other hand, boosts that content further.  Videos Keep the Site Visitors on the Page If there is one performance metric that Google loves the most (among others) is Time on Page. If your site visitors land on your website and leaves quickly after an average of 15 seconds, this indicates to Google that your content is of poor quality or irrelevant to the ...