John

  If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly. On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we’ll get into that in a while. Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site. Let’s discuss how to utilize these major channels to drive traffic to your website and drill down into each of them. EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITE Here are the seven major channels you can utilize to drive traffic to your website: Organic search Paid search Social media Email Display Referral sites Direct Organic Search So far, organic search is the most potent way to drive traffic to your site. Organic search helps you get free traffic from different search engines, including Google, Bing, etc. Let’s take ...

  Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages. According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results. In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system ever made.” After performing A/B testing, the company saw these results: The number of SERPs with no results decreased by about 30%. The number of times people had to reframe their search queries manually reduced by 5%. The number of times people clicked on Bing’s spelling suggestion rose from single digits to 67%. The number of times people clicked on anything on the page increased from single digits to 70%. Wondering how Bing achieved this? Continue reading to find out more about Speller100. REFINI...

  When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how Google and Bing Advertising fits into your overall strategy to boost your online presence. Let’s dive into the five reasons why you should start using Google and Bing advertising right away! #1 ATTRACT NEW CUSTOMERS Both Google and Bing enjoy billions of searches every month and, in the case of Google, every day. This is a known fact that a vast majority of users use Google to search for products or services. In fact, there might be hundreds and thousands of searchers looking for a product or service similar to yours right now. So, if you manage to get your brand on the first search engine results page, you are highly likely to convert those prospects into customer...

Crowd marketing is one of the most overlooked link building tactics that give you a competitive advantage in Google search rankings. It is generally referred to as forum marketing or community marketing as the links come from there only. Today only 2% of marketers are using crowd marketing to rank higher on Google. Therefore, you can leverage this window of opportunity to gain a competitive edge. This blog discusses why crowd marketing is still useful as a link building strategy today, what best practices you should implement, and things to keep in mind. Let’s dive in. HOW CAN CROWD MARKETING BENEFIT YOUR SEO STRATEGY Today, you can easily find thousands of forums relevant to your niche that enjoy a massive number of visitors and excellent metrics. Besides the sheer  SEO  benefits, crowd marketing also provides us with indirect advantages. Here are some of the benefits: A more substantial and diverse backlink profile:  Backlinks from relevant niche-specific forums can bol...