John

With the technology advancing continuously and our unbreakable bond with it, marketing has had to withstand and keep up with the progressions, especially over the last three decades. From the Sales Era witnessing the invention of the telephone, briskly followed by the emergence of TV and Marketing Department Era to the Marketing Company Era witnessing what can be probably called ‘the biggest change in marketing history’ – the first-ever personal computers were made commercially available. But what does this evolution mean for the marketing future? As per the recent reports, most marketers feel unconfident about their future and firmly believe that  digital marketing  will become crucial to their company in the next two to three years. Despite this uncertainty, when these professionals were asked what they think about their roles in the next three decades, the majority of them believe that it will certainly or most probably continue to exist in its current form. Well, unless we...