John

Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results. Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of trust that your site is reliable and credible. Over the years, marketers and  SEO s have tried and tested numerous different approaches to increase their site’s backlinks and expand their overall backlink profile. Among these also emerged some unethical practices that made room for link schemes and other black hat SEO practices. As more and more websites started adopting SEO practices, the link building realm became overly populous – making it all the more so challenging to stick out and earn links from the vastly popular domains. Simply put, the conventional backlinks outreach is simply no longer as effective as it used to be once. Today, even highly personalized emails can hit the skids. Bui...

In the SEO world, one of the biggest controversies is Subdomain vs. Subdirectory. Which one works best for  SEO ? Does it really matter? If a blog is currently hosted on your subdomain, should you shift it into a subdirectory? What is Google’s stand on this? These were just a couple of questions picked from the heaps of most commonly asked questions within the SEO community, which usually receive clashing responses. But don’t worry, we have got your back. In this blog, we will try and clear up this confusion and help put an end to this ongoing debate once and for all. We will go in-depth on this matter and basically look at: What Are Subdomain and Subdirectory? Where Does This Confusion Come From? What Is Google’s Take on Subdomain vs. Subdirectory? Subfolders: The Debate Subfolders: The Challenges Conclusion: Subdomain or Subdirectory – Which One Is Right for Me? WHAT ARE SUBDOMAIN AND SUBDIRECTORY? Before we dive right into which one is better for SEO – subdomains or subdirectori...