John

Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out. Users can now add links to their LinkedIn Stories. But as of now, this feature may not be available to all users worldwide. With the release of this feature, when a user adds a link to his/her story, it will show a “see more” swipe-up option to the story viewers. Users can add a URL to their story by tapping the newly added “link” icon available in the various LinkedIn Stories options at the top right side of their composer screen. Other people can access this URL by simply swiping up on the screen, just like they do on other platforms with a similar feature, such as Instagram and Snapchat. Users will also have the option for previewing and editing their links before uploading the story. You can also check your Stories insights to see the number of “link clicks” your story has received. Nevertheless, in terms of usage from your perso...

Social media has become the “hangout spot” for most people today, and smart brands are actively utilizing these platforms to engage with their target audience. If your brand, too, is looking forward to connecting with its audience on social media, it means you will most probably deploy social media advertising like running Facebook ads and building your brand presence on social networks such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and so on. Honestly speaking, there are so many social media sites, with each of them having different length and tone requirements, so it is quite easy for a brand to get confused about which platform they should start from when it comes to social media copywriting. But fortunately, we have some best practices that brands can follow and get started with social media copywriting. What follows are seven tips that help you create social media copies that can grab more likes, shares, hearts, or retweets! Frame Your Brand Guidelines for So...

  Instagram is one of the most popular social media platforms that people today love to spend time on. However, if you have been keeping up with it recently, you must have noticed it has introduced many changes over a relatively short period. But the latest update has turned out to be a disaster (we guess it is safe to say so considering the outrage among users) as it hints that the platform is shifting its focus towards the “Reels” feature, which has disappointed its loyal users.  If you have logged in to your Instagram account over the last few days, you must have observed a teeny-tiny but significant change in the user interface.  Well, if you remember, a few months ago, Instagram replaced the “Explore” button with “Reels” and shifted the former at the top of the screen beside the direct message icon. This change caused quite a discomfort as users would habitually click on the button that earlier opened their explore feed only to find reels videos there.  A simila...