Is Blogging Really Necessary – Should Your Organization Do It or Not?
Being a part of the SEO world, if someone asks you why they need to blog, just like any other marketer, probably the first thought that crosses your mind will be – you need to do it; everybody else is doing it. Nowadays, website blogs have become a basic element on sites. But due to the blogs becoming such a common feature on sites, a lot of businesses are terribly failing when it comes to blogging correctly. In the last couple of years, the blog has been an excellent way of targeting keywords and earning good SEO rankings for your site. Undoubtedly, blogging comes with its own set of advantages – from helping you establish yourself as a content authority and engaging your audience to strengthen your SEO efforts by drawing more links. But taking into account how SEO is becoming extensive, including content marketing, this blog will shed light on the reasons you need and need not blog. REASONS WHY YOU NEED TO DO IT Content Authority As we touched on this subject in the...