John

Every time we turn on our TV, we see so many ads, and among them are fairness creams too. Everyone watches television from children to older adults. What impression do these fairness creams ads give? Colourism has always been a part of this society and not just India. People still discriminate against others on the basis of the colour of their skin. Meanwhile, people have developed inferiority complexes due to this. These fairness cream ads keep asking us, ”remove that tan,” ”get fairer skin instantly, ” apply this, apply that, etc. And considering the typical mentality that sadly exists even today, these ads don’t go unnoticed. Everyone wants to look fair and pretty because that’s what we’ve been fed since childhood. These fairness products are no doubt making big profits. But what does this tell us about our society? Are we living in a world where people obsess so much about fairness? And above all, is it fair? It is so disheartening to see Indians still endeavouring to get fair ...