John

The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for professionals across various fields to educate themselves in  digital marketing  – the latest buzzword in the corporate world. Digital Marketing Scope Below we have listed some bottom-line data points related to this digital shift among customers: More availability of affordable 4G internet, higher smartphone infiltration, and increasing customer disposable income should push the Indian eCommerce market towards becoming a $200 billion industry by the year 2026 or maybe even before. 90 out of 100 consumers have shifted their buying habits and switched to online platforms. Almost 50% of cons...

Consistency is the secret ingredient of a successful social media marketing strategy. You have to be consistent to establish an identity and make sure your audience recognizes your brand. Staying consistent in your brand lets you boost your reach and audience engagement. From the aesthetics of your social media profiles to the tone of voice you use in your messages, you must be identifiable in order to earn traction among your target audience. In this blog, we will discuss the importance of consistency in social media marketing and how it can help you boost your audience engagement and reach in the most cost-effective way. Consistent Tone of Voice To maintain consistency in the tone of voice you use in your social media messages, first, you need to understand who you are communicating with your messages. For instance, if you are communicating to the Millennials, you wouldn’t want to use the same dialect or terminology as you would if you were speaking to Generation Jones instead. Gende...

When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in  digital marketing  blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your own. This is the reason why big firms spend so much on analytics and data. Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself. Without doing this, you cannot expect to understand your vast customer base. In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that. How to Create Your Customer Journey Map? A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully. You can easily create a CJM for most ...

Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional  digital marketing  strategies to assure rapid growth. Such techniques are utilized by many startups to ensure a quick penetration in the market, but growth hacking can be just as beneficial to businesses of any size and experience. In this blog, we will be sharing ten effective marketing strategies based on growth hacking to help your new product reach new heights of success. 10 Marketing Strategies to Launch Your New Product Arrange a pre-launch giveaway You need to create a feeling of excitement and expectations for its release starting weeks or even months in advance so that your product takes off promptly. This can be done effectively through pre-launch giveaways and contests. It is pre...

Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site will function. As the complexity of the technology grew, frameworks have become an essential part of web development. Depending on the functions and features you want to have on your website, the framework you select for your site will determine its nature of success and functionality. The best website developers are skilled with these latest technologies, but most specialize. In this blog, we are going to discuss four top  web development  frameworks available in the market to help you make a decision. Express Node.js has become quite popular within the developer’s community in the past few years. As a result, Express gained a solid reputation becoming one of the most preferred...

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary. In this blog, we will be discussing everything about digital advertising – what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details. What Is Digital Advertising? It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience...