John

Making your content easily accessible and identifying content gaps are two of the toughest challenges in  SEO . Besides that, the under-optimized user experience design (UX) can also restrict the user’s journey by making barriers to conversions. Fortunately, we can utilize the internal site search to disclose these gaps and help in making the most out of the existing website traffic. Here are eight excellent tips for internal site search optimization that you can take advantage of: Add it in your optimization routine Once you are through with the internal site search basics, it’s time to add it to your optimization routine. Metrics like search refinements, exit rates, and ”zero-result” search queries are essential to add an additional coat of information audits as well as your reports. This will enable you to make more recommendations based on data. Understanding user behavior using Google Analytics segment Google Analytics segment is very useful when you want to filt...