John

A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic! And the fastest method to drive more traffic for the majority of online businesses is through advertising. Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers. In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment. 1. TELL AD VIEWERS HOW YOU WILL FIX THEIR PROBLEM The biggest yet most common mistake that the majority of the businesses make is that while writing ad titles, they start and stop at connecting keywords. After all, this...

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – the one your target audience can genuinely relate to. Having a potent brand purpose can distinguish your company from the crowd, believe it or not. Your brand purpose can make a significant impact on the way your company is perceived in the market, and it can also be the driving force behind your business’ success in the long run. That being said, you might be wondering what exactly a brand purpose is? And why does it matter so much? How can you define, build and market a brand purpose that feels legit...

People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand. For instance, there is branding; then there is marketing. Marketing and Branding. Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on the basics in the first place. So, to begin with, marketing and branding are two different things, and without knowing the difference between them, it is impossible to understand why your business needs both. Probably by now, you might be wondering what it is that you need to know about them. And that’s exactly what this blog will discuss. Without wasting any time, let’s break down branding vs. marketing and why they are both crucial for businesses today. WHAT IS BRANDING? Frankly, if you try looking up the answer to this question online, they are not so clear. While some sources say branding refers to the promotion of products or services via advert...

User-experience copywriting or UX copywriting involves designing and writing a copy that drives users such as customers or site visitors towards fulfilling a goal in a natural way. This blog will break down that term – UX Copywriting – and understand it in detail. WHAT IS USER EXPERIENCE (UX)? UX explains why, when, and how users engage with a product or service and what they feel about their experience. If you are wearing clothes, eating meals, and have a house to live in, you have various user experiences each second. Let’s take a look at an example from our everyday life. If you wear sweaters, you are that product’s “user,” and your “experience” starts way before you get all warm and cozy. First, you understand that you need sweaters. Maybe your old ones have got fabric pills, or you have just grown out of them (many of us go through this). So you decide to buy some new sweaters. You weigh your options and finally pick out some you’d like to have. You purchase them, unpack them and ...