John

  Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market! That being said, new campaigns are costly too. They can be volatile as they get over the learning phases. At times, account managers will invest copiously in the initial periods to dodge the learning phases, which means the return on ad spend (ROAS) will be lesser. Suppose you want to launch a B2B Google Ads campaign that appears globally. It is highly advisable that you begin with limited locations. Start with a single market to test your ads and keywords and prove your ROAS, strategies, etc. And then, later on, you can expand to additional locations. Typically, all ad campaigns need anywhere between 2 to 4 weeks at the minimum to get ramped up. At that point, you can then evaluate if you’ve got a winning strategy to implement in other markets. In this blog, we will discuss everything you need to know to launch national/international Google Ads campaigns in the...

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in marketing. All businesses, big or small, have begun using AI to some extent to upgrade their website, products, and customer experience over time. If reports are to be believed, the top-performing organizations are more than 2x likely than their peers to use AI for marketing purposes. One thing can be said for sure that artificial intelligence is much more than just another marketing jargon. If truth be told, it is a bandwagon that, as a marketer, you should undoubtedly get on. Even though AI has numero...

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management). If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the technical details, let us start by asking a more foundational question – what is CRM, and why does your business need it? WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? When you’re just a small business startup hitting the trail with a couple of customers, you probably won’t need any help with memorizing their details like what they do, how they became your customer and other specifics that compose the relationship between you both. However, as your business starts growing, it will become a lot m...

Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business. KPIs or Key Performance Indicators help you filter out and get straight to what is big of a deal for your business. But there are numerous factors that you need to take into consideration before promoting a metric into the omnipotent KPI slot. And even though you have already determined which key performance indicators will lead your strategic decisions, specific supporting metrics can ensure your business is on the right track to achieve your KPI goals. ALL METRICS ARE NOT KPIS Though businesses use both KPIs as well as metrics to calculate some facet of the performance, and key performance indicators fall within the broader definition of metrics, the difference is noteworthy because KPIs are more cruc...