John

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management). If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the technical details, let us start by asking a more foundational question – what is CRM, and why does your business need it? WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? When you’re just a small business startup hitting the trail with a couple of customers, you probably won’t need any help with memorizing their details like what they do, how they became your customer and other specifics that compose the relationship between you both. However, as your business starts growing, it will become a lot m...

Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business. KPIs or Key Performance Indicators help you filter out and get straight to what is big of a deal for your business. But there are numerous factors that you need to take into consideration before promoting a metric into the omnipotent KPI slot. And even though you have already determined which key performance indicators will lead your strategic decisions, specific supporting metrics can ensure your business is on the right track to achieve your KPI goals. ALL METRICS ARE NOT KPIS Though businesses use both KPIs as well as metrics to calculate some facet of the performance, and key performance indicators fall within the broader definition of metrics, the difference is noteworthy because KPIs are more cruc...

Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video to load? It is highly likely that you will struggle to identify the advertiser.  Even the marketing professionals barely give any heed to these messages, so how can we expect an average fella to do so? That’s where something changed – storytelling found its way in  digital marketing  and turned the world upside down.  Gone are the days when digital marketing was all about focusing on peppering the audience with the same message time and time again until their catchphrases were drilled into their heads. Instead, marketers are now striving to offer exceptional customer experience, getting the audience to search for them, looking forward to seeing their recent creations. The Basics ...

  Today, the needs and desires of the customers are increasingly driving the markets. With technological advancement, these desires and needs change, and brands must keep pace with these changes to stay in the competition. Augmented Reality (AR) lets brands give their customers unique experiences with the convenience of tapping into their phones. It is a rising trend in marketing and sales strategies.  Mobiles have become a significant device through which customers are actively interacting with the brands and making purchasing decisions. When it comes to driving sales and boosting brand value through mobile devices, Augmented Reality gives you another tool in your hand. Allow the consumers to try before they buy Prospective customers always want to try products before purchasing them. Cosmetic samples, fitting rooms, automobile test drives, and numerous other related concepts serve as evidence of this strategy’s effectiveness. In the retail industry, augmented shopping experi...