Tips to Perform Year-End Audit to Gain Future Insights
As much as it seemed impossible for businesses to survive, we have successfully made it to the end of this year. No doubt, it has been a “different” year for most of the search marketers. Intriguing challenges cropped up, with many businesses having a narrowed budget or even modified strategies to succeed during the darkest days of the year. In fact, some lucky businesses saw digital growth in particular vertical markets throughout the year, which actually granted them the ability to test out new concepts. So if anything, this year has actually compelled the search marketers to think differently. This presents an excellent opportunity to analyze your digital campaigns and, in evasion of smugness, scrutinize your year to determine the success that might help you in the next year. In this blog, we will go through the five areas that will help you obtain future insight. TRAFFIC Turn to Analytics to see a year-over-year view of your website traffic. What transpired in the previous year, co...