Long-Form vs. Short-Form Content – Everything You Need to Know
All of us are familiar with the importance of building a robust content strategy and how it can exponentially grow our website when done right. However, in the world of content marketing, there are also multitudes of misconceptions. At some point or the other, you must have received the advice that each content on your website should be of at least 2000 words or longer content performs better. But, as a matter of fact, neither of these are true or untrue – if that sounds sensible. Both long-form and short-form content play a significant role in a successful content strategy, and they can be very potent tools in your content marketing arsenal. All you need to do is select the right type of content in the right context. There is no definite answer to how long your blog post should be, and neither should you fix any minimum word count for your content. You just have to learn to pick the appropriate form of content to serve a particular purpose, and in this guide, we will discuss everythin...