John

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. Curious about those leads that do not convert? Well, neglect them at your own risk! Being data-driven marketers, we are acutely familiar with the fact that the majority of the site visitors won’t ever convert. In fact, in a few industries, conversion rates can be as low as 1-2%. But does that mean the rest of the 98-99% visitors that don’t convert are useless? No. There are numerous ways you can boost your chances of converting more site visitors gradually and extract more value from your landing pages. In order to do that, you need to track what happens to every site visitor after click-through, page view, form submission, or phone call. Gauging and feeding this data into your campaigns will help boost y...