John

People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand. For instance, there is branding; then there is marketing. Marketing and Branding. Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on the basics in the first place. So, to begin with, marketing and branding are two different things, and without knowing the difference between them, it is impossible to understand why your business needs both. Probably by now, you might be wondering what it is that you need to know about them. And that’s exactly what this blog will discuss. Without wasting any time, let’s break down branding vs. marketing and why they are both crucial for businesses today. WHAT IS BRANDING? Frankly, if you try looking up the answer to this question online, they are not so clear. While some sources say branding refers to the promotion of products or services via advert...

Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s result.  More and more marketers are becoming capable of making the most out of the purchase decision period as the available platforms are increasingly offering remarketing and conversion tracking options.  This blog will discuss the five simple steps that will help you measure the purchase decision period effectively and build better campaigns.  Assign a Landing Page to Each Product or Service You Want to Sell Creating and dedicating an individual landing page for every product or service you want to sell or generate leads for can be done quickly, but it requires a great deal of time. But fortunately, it’s worthwhile. When it comes to build...

  This year has seen a tremendous shift in consumer behavior considering the shorter than normal shopping season, uncertainty surrounding last-mile delivery, and the continuing health concerns; the reason is quite evident. Keeping in mind how widespread and enduring this pandemic has turned out to be, none of us could have possibly imagined the circumstances we are currently in. Amid all this, most local businesses have been sent near the edge already, and they might find this holiday season much more competitive than it usually is, which is why they need to prioritize their local  SEO  strategy.  This holiday cum shopping season, marketers, all the more so, need to put their fingers rigidly on the pulse of their target market and opportunities. Utilizing relevant and real-time customer data is the key.  Understand the Key Concerns of the Consumers and Take Measures to Tackle Them All of us are going through a tough time phase currently, and therefore, it is cru...

Data-driven marketing involves marketing teams leveraging bulk data to create effective strategies. They analyze this data, which helps them in understanding the customer preferences and the wider trends that may affect their marketing campaign’s success. Data-driven marketing puts consumer data in the leading position to make sure each and every marketing effort aligns with customer behaviors and interests.  With data-driven marketing, companies can ensure that their customers are the main focus of your marketing. It’s really easy to put other things such as your budget, creative team, products, or services in the driving seat but none of these cuts any ice. What really matters is your customers, who can genuinely help in expanding your business.  Your marketing campaigns are not supposed to be a long shot. Employing the right data-driven strategies will enable you to build and launch marketing campaigns that directly communicate with your audience, establish trust, and build...

Are you looking forward to making videos a part of your social media marketing strategy? A lot of brands have started using short videos for the promotion of their latest products/ services and engaging their audiences, and they have found it to be very effective. If you also want to implement a strategy like this, you must first determine what works best for your company. The user demand for more creative, engaging, and informative videos is increasingly growing around the world, and this is an excellent opportunity that businesses should leverage to boost their engagement. According to research, a vast majority of all internet users worldwide watch online videos every month, with the 25-35-year-olds being the majority watchers. Considering these emerging trends, their popularity, and the array of opportunities it brings forward for the businesses, more and more people have started realizing it’s worth. In fact, almost 87% of marketers used videos as a part of their strategy last year...

Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or Lifetime Customer Value is calculated on the basis of presumptions about the total quantity and equivalent dollar value of a brand’s product that a customer could buy throughout their life. Now, in order to maximize this LCV, a brand must build a cradle-to-grave marketing strategy for its products and services. Businesses from all over the world have started adopting this concept, and as a result, a huge number of marketing and advertising companies are now focusing on marketing to children from a very young age. Product Categories However, not every business can benefit from C2G or cradle-to-grave mark...