John

From Digital Marketing’s rise to evolution, data analytics has played a paramount role. If you look into it carefully, you can actually feel it fueling the digital marketing’s engine. However, your data’s quality and the inference you draw out of it determines your  digital marketing  efforts’ success. As per reports, the majority of the global population is actively using the internet today. This results in a prodigious amount of digital shadow, allowing the marketers to go to great lengths by examining consumer behavior.  Understanding consumer behavior, presenting appropriate offerings, and targeting them has always been marketing’s essence. However, data has introduced much-needed accuracy to be present for the right people at the right place and that too at the right time. Not long ago, most marketing efforts used to rely on conjectures since there was no ready-to-digest analytics available to tell us if the idea worked. Or whether the  content  was engagin...